WINONA × Wang Chuqin "Good WIN Lion" Brand IP Social Media Campaign

A collaborative video campaign between WINONA and table tennis athlete Wang Chuqin, leveraging his public momentum and athlete IP influence to deeply integrate the brand's skincare products with Wang Chuqin-related elements. With "Good WIN" as the core communication hook, the content is crafted to create a timely social media moment.

The creative direction forges an inventive connection between the functional highlights of WINONA's skincare products and the competitive spirit of the athlete. Through clever visual language design, the fusion of product and athlete IP feels organic rather than forced. The online release headline reads: *"Your 'Good WIN' Gift is Ready! Come Take a Closer Look"*—using suspense to trigger click-through desire, achieving boundary-breaking dissemination and topic-driven traffic by riding the wave of a trending moment.