WINONA "Lucky WINon" New Year — CNY ANIME Campaign

Centered around Winona's original brand IP character "Lucky WINon," this animated short film was created exclusively for the Chinese New Year campaign. The film opens with "Lucky WINon" making a dynamic entrance down a snow-covered slope, the fluid movement of the skiing sequence bringing the IP character's lively and playful personality to life on screen.

As "Lucky WINon" glides to a graceful stop, the narrative transitions into a warm and heartfelt New Year blessing, delivering the brand's wishes to its audience through a clean and impactful animated closing. Produced in a 2D animation style, the overall piece carries a light-hearted and endearing visual tone, fully leveraging the emotional resonance that a brand IP character brings to seasonal marketing. Rather than relying on conventional holiday promotional messaging, the campaign adopts a character-driven storytelling approach, carving out a distinctive and memorable presence amid the competitive CNY content landscape, while simultaneously deepening user recognition of the "Lucky WINon" IP and contributing to the long-term accumulation of Winona's brand asset value.