URIAGE — Limited-Time Store Opening Countdown Social Media Series Campaign

Timed with the limited-time pop-up launch for URIAGE's Blue Ampoule product, we developed and produced a trilogy of countdown social media videos. Through continuous milestone storytelling, the series builds anticipatory sentiment among users. All three installments maintain visual cohesion while progressively escalating information layers—driving sustained attention and interactive enthusiasm for the opening event through suspense and ritualistic tone.

Leveraging the inherent temporal urgency of countdown mechanics, the content preserves the brand's restrained elegance while pairing dynamic visuals with precisely calibrated moment-specific copy. This completes the online pre-heat communication ahead of the pop-up opening, achieving a closed-loop from content exposure to store traffic conversion.