Roborock × IFA International Trade Show Teaser Campaign

  To develop brand teaser posters and video content for Roborock's presence at IFA Berlin, centered around four flagship tech products, we employed a visual language of technological sophistication and forward-thinking ambition to reinforce Roborock's global brand identity.

The creative direction originates from the brand's core technical prowess, translating product capabilities and usage scenarios into cinematic visualizations that highlight intelligent features and innovation breakthroughs. During the pre-show phase, this content precisely targets overseas tech consumers and industry media audiences. Visually, the aesthetic aligns with the professional context of an international consumer electronics exhibition—delivering restrained yet powerful brand expression while maintaining the brand's signature minimalist, premium tonality throughout.