NYX × Four Hair & Body Fragrance Mist Launch Campaign

Timed with the launch of NYX's four new Hair & Body Fragrance Mist products, we developed and produced a series of campaign content. Each piece was crafted from the core selling point and visual identity of its respective product, assigning differentiated creative expressions to each new item while maintaining cohesion under the overarching NYX brand tonality. The visual language is fully attuned to social media aesthetics and user browsing behaviors, combining high-fidelity production value with clear product messaging. Aligned with the product launch timeline, the content builds social momentum, effectively stimulating target consumers' interest and purchase intent, and driving online communication efficiency during the critical launch phase.