BABOR CNY "Gallop Ahead, Steed of Fortune" Campaign

A social media short film for the 2026 Year of the Horse Spring Festival, balancing festive atmosphere with brand tonality to achieve seasonal brand exposure and emotional user engagement. The creative adopts crayon sketch as its overarching visual style, with a galloping horse as the core creative vehicle. The horse dynamically transforms into brand product forms and festive blessing text in rhythm with the animation, seamlessly connecting beginning to end to form an infinitely loopable creative motion piece.

The minimalist crayon linework imbues the frame with a light, warm, handcrafted sensibility, while the galloping horse integrates Eastern cultural significance of the equine zodiac—naturally preserving festive flavor within a clean, modern visual language. The fluid evolution of product and text completes organic brand messaging integration, with the looping rhythm reinforcing content memorability, achieving differentiated visual expression for the seasonal campaign.